Filmito, Ahmedabad, since 2017
AI filmmaking, directed by a person, finished by hand
AI filmmaking is making a finished film with generated footage instead of a shoot. A person writes the script, locks the cast and directs every shot, then edits, grades and mixes the result by hand. Filmito, a studio in Ahmedabad, has made films for brands since 2017: 2,000+ ads, 9,700+ finished films, 50+ countries, rated 4.9 from 956 reviews. AI video ads cost $595 to $1,495, first cut in 3 days. A 30-second film of you, alone or with your family and friends, is $350.
Last updated 14 September 2026. Every number on this page is Filmito's own.
Generated footage, directed by people
This is film production where the footage is generated rather than shot. Script, cast, shot list, edit, colour grade and sound mix are still made by people. What changes is the camera: instead of a crew on location, a director writes each shot as a timestamped prompt, generates it, and keeps the takes that hold up. That is AI video production with a person answerable for every frame.
It is not typing a sentence into a tool and posting what comes out. Raw generations are footage, not a film, and most get rejected. Nor does it replace every shoot. A real founder on camera, a live event, an exact product that must appear frame-perfect: those still need a lens. Generation is strongest where a shoot would be expensive: worlds, weather, scale, many locations in one day.
The engines are available to everyone. Direction is the difference. A written script, a locked cast, and the taste to reject most takes and keep one. That separates an AI commercial a brand can run from a clip that gets scrolled past. At Filmito the method is called HumanXAI. We direct AI the way a studio directs VFX. The engine is a department. The director is a person.
Three ways to work with us
AI video ads
One finished ad, directed and delivered. $595 for 15 seconds, $895 for 30, $1,495 for 60. First cut in 3 days, one-off. Growth: 4 ads a month, $2,497.
See the ad agency →AI Film
Brand films and longer stories, made the same way as the ads: locked cast, directed shots, a human edit. Scoped per film.
See AI Film →Filmito Originals
A 30-second cinematic film starring you, or your whole family and friends, in any world. From 3 to 6 photos per face. $350, within 24 hours of the brief. Gift-able.
Get your film →How a film gets made here
- 01
Script
A person writes it. The claim, the story, the hook in the first seconds, the ending worth replaying. Nothing is generated before the script is approved, because a generator cannot fix a story that does not work. A purposeless shot is the most expensive shot.
- 02
Cast lock
Characters are built as digital cast from reference photos: a product, a face with consent, or an invented lead. Once locked, the same character returns shot after shot, film after film. That is how one photo of a can became eight films in a month.
- 03
Direction and generation
Every shot is written as a timestamped prompt with a negative list: what must appear, what must not. Each shot goes to the engine that suits it: Seedance 2.5 by ByteDance, Kling v3, Google Veo 3 or Grok Imagine. Most takes are rejected.
- 04
The human edit
The kept takes are cut by hand, colour graded and sound mixed. Titles and on-screen text are added in the edit, never generated. This is where a pile of clips becomes a film, and it is the part no tool does.
- 05
Delivery and revisions
The first cut of an ad arrives in 3 days, or in 48 hours on Rush at +40%. Two revision rounds are included. Files arrive cut natively per platform, with full usage rights. Across 999 projects the median film was finished on cut 3.0.
What AI gets wrong, and what we do
Anyone selling AI video production should tell you where it breaks. These are the four failure modes we meet most often, and the studio habit that handles each. The fix is always direction and editing, not more prompting.
Text in the frame garbles
Generated signs, labels and titles come out misspelt or melted. So no text is ever left to the generator. Logos, titles and supers are placed in the edit, sharp and on brand, the way they would be on filmed footage.
Faces need clean references
A digital character is only as good as its reference photos. A blurry group shot gives a cousin of the person, not the person. We ask for three to six clear photos and lock the cast before generation.
Some concepts get moderated
Engines refuse some scenes, rarely the ones you expect. When a shot is blocked we generate a clean plate, the scene without the sensitive element, and finish it in post. The film ships; the filter does not write the story.
Long takes drift
Past a few seconds a continuous generated shot loses the plot: the hand changes, the car grows a door. So films are directed as short shots and cut like a real edit. The drift is designed out, not prompted away.
The AI film studio behind it
- 9,700+
- Finished films since 2017
- 2,000+
- Ads delivered for brands
- 4.9
- From 956 reviews on Fiverr
- 50+
- Countries served
The delivery figures come from the AI ads report, 999 projects measured cut by cut.
Three episodes that prove the method
Good Men, Bad Habits is a three-episode series starring the director, set in the hills, with no music, only the road: a motor, a few dogs, wet earth. The cast was locked from reference photos. Every step above was used, nothing else. Filmito Originals makes the same kind of film for you, or for your family and friends together, in any world: $350, within 24 hours of the brief.
Watch the episodes
Questions people ask about AI filmmaking
What is AI filmmaking?
AI filmmaking is producing a finished film with generated footage instead of a camera crew. A person still writes the script, casts the characters, directs each shot and edits the result. The generation replaces the shoot, not the filmmaker. Done well, it delivers a cinematic film in days, from $595 for a finished ad. Done badly, it is a pile of clips.
Is AI video real footage?
No. Nothing is filmed with a camera. Every frame is generated from written direction and reference images, then cut, graded and mixed like conventional footage. Real elements still enter the film: a real product from photos, a real face from three to six references. The frames are synthetic. The decisions are human.
How much does an AI video ad cost?
At Filmito a finished ad is $595 for 15 seconds, $895 for 30 seconds and $1,495 for 60 seconds, one-off. Each includes a first cut in 3 days, two revision rounds and full usage rights. Rush is +40%. The Growth plan is $2,497 a month for 4 ads and Scale is $4,997 a month for 8. Every price is public.
How long does an AI commercial take?
The first cut of a one-off ad arrives in 3 days, or in 48 hours on Rush at +40%. A Filmito Original is delivered within 24 hours of the brief. Across 999 projects the median film finished on cut 3.0, 66.2% were approved by cut 3, and 3.6% needed 9 or more. Longer brand films are scheduled on the brief.
Which AI tools does Filmito use?
The engine is chosen per shot. Seedance 2.5 by ByteDance, Kling v3, Google Veo 3 and Grok Imagine each have strengths, and one film often uses more than one. Around them sits ordinary studio software for editing, colour grading and sound mixing. The tools change every few months. The method, direction by a person, does not.
Can an AI ad show my product or my face?
Yes, with references. A product becomes a digital character from clean photos and appears consistently across shots and films. In the Be the Kaptaan case study, one photo of a can became eight finished films in a month on the Growth plan. A face works the same way from three to six clear photos, with consent. The honest limit: a frame-perfect copy of a real product still needs a lens.
Who owns the rights to an AI video ad?
You do. Full usage rights transfer on delivery, with no performer licence to renew because no hired performer appears. Originals carry the same rights and no watermark; the only mark is the studio signature in the last frame. Photos for an Original stay private and are deleted on request. The one thing that stays ours is the method.
What does AI video still get wrong?
Four things, reliably. Text inside generated frames garbles, so titles go in the edit. Faces drift without clean references, so the cast is locked first. Some concepts get moderated by the engines, so blocked shots are rebuilt as clean plates and finished in post. Long continuous takes lose the plot, so films are cut from short shots. Direction and editing fix all four.
Do brands actually run AI video ads?
Yes. An AI commercial from Filmito ships the way the studio's 2,000+ ads have shipped since 2017: finished, cut natively per platform, rights cleared. Because an ad arrives in 3 days from $595, brands test angles where a filmed spot would be too slow or too expensive to risk. The examples page shows finished ads that brands have run.
How do I start a project with Filmito?
Send a brief on the See Your Ad page: the product, the audience, the one thing the ad must say. You get the idea, the price and the date back within one business day, with no call required. To judge the studio on one ad, start at $595. To see yourself in a film first, order an Original for $350.
Judge the method on one film
One ad from $595, or a film of yourself for $350. Both finished, both directed by a person. Every price is on one page.