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Video ads by channel

One film, every screen.

A video ad is not one object. The same thirty seconds has to survive a muted phone feed, a living room television with the sound up, a music app that refuses silent files, an airport screen with no sound at all, a cinema screen forty feet wide and a roadside panel that changes every eight seconds. Each of those screens has its own frame, its own length, its own rules about sound and text, and its own reason a viewer stops or does not.

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01

The channels

These pages are our working notes on each medium: how it is watched, what the platform's own specifications say, how it is bought, and the production decisions we make before a frame exists. Filmito makes the film; the media is booked by you, your agency or the platform's own tools, and each page says which. Every film shown is a finished Filmito film, labeled with what it is. Prices are the same public prices as everywhere else on this site.

Social feeds and messaging9 pages

  1. 01InstagramReels, Stories and Feed, each composed in its own frame, with the first second doing the work.
  2. 02TikTokSound-led, vertical, product by second three, with the caption written into the script.
  3. 03Facebook4:5 for the feed, 9:16 for Reels and Stories, silent-first, and never loud by surprise.
  4. 04LinkedIn4:5, captioned from the first frame, written for the two-second view and the thirty-second loop.
  5. 05SnapchatA six-second film that is complete when it is locked, and a Snap that lands in the inbox like a friend sent it.
  6. 06RedditA plain demo that can survive its own comment thread, in the ratios Reddit lists, with every spoken word in the headline too.
  7. 07PinterestA first frame that works as a still, a silent story, and a frame chosen for the grid, the two-column video or the full screen.
  8. 08WhatsApp StatusA status that feels posted, not broadcast, built to the Stories spec it rides with, and an ending the chat can pick up.
  9. 09X (Twitter)Square for the timeline, vertical for the viewer, and the whole idea before the skip button at six seconds.

Online video3 pages

  1. 10YouTubeWritten for the five-second skip, cut as a six, a fifteen and a thirty, and mixed for the television it mostly plays on.
  2. 11Pre-roll and OLVOne film, two sound strategies: heard in the player, read in the article, seen inside two seconds.
  3. 12TwitchA complete film for a break the streamer chose, in Twitch's exact lengths, with nothing that pretends to be gameplay.

Streaming and connected TV6 pages

  1. 13Connected TVFull frame, sound on, nothing clickable: a spot for the biggest screen in the house.
  2. 14JioHotstarTwenty-five frames, non-skippable, one version per language feed, and a ten-second cut that is a whole film.
  3. 15NetflixTwo length ladders, an SDR grade, a frame that leaves room for Netflix's own QR code, and a pause still worth stopping on.
  4. 16RokuA film that points at the remote, an overlay line written with the script, and enough rotations for Roku's repeat limits.
  5. 17Disney+ and HuluNative frame rate, Disney's safe areas respected, and the interactive units planned as films of their own.
  6. 18FAST channelsFifteens and thirties in rotations, because a free channel will show the same break more than once tonight.

Television and cinema3 pages

  1. 19TelevisionExact to the frame, mixed to the loudness law, cleared before it airs.
  2. 20CinemaTwenty-four frames, flat and scope, a 5.1 mix, and an audience that cannot look away.
  3. 21Indian TVTwenty-five frames, ten-second units, a native version for every language, and disclaimers that pass ASCI.

Audio and podcasts2 pages

  1. 22SpotifyNever silent, mixed to sit between songs, and written for a listener who chose the music.
  2. 23PodcastsA host read the host can honestly say, a produced spot mixed to the network, and a video package for the episode on camera.

Stores, apps and websites4 pages

  1. 24AmazonThe product in two seconds, its function in five, silent in search and loud on Prime Video.
  2. 25App Store and Google PlayReal screens only, fifteen to thirty seconds, written for a muted autoplay and a poster frame that sells.
  3. 26In-app videoThe game in the first frame, a cut for the five-second close, a cut for the rewarded wait, and an end card for every network.
  4. 27Website videoA silent loop that loads fast and can be paused, and the film with sound on a page Google can index.

Out of home and venues5 pages

  1. 28Digital billboardsSeven words, one picture, eight seconds, no sound: a film for people who are moving.
  2. 29Airport screensA ten-second portrait spot for the terminal, a cut for every landmark canvas, and files ready for two approvals.
  3. 30Transit and mall screensA still that stands alone, motion only where the street allows it, and a cut for every loop length.
  4. 31Stadium and arena screensBuilt to the venue's pixel map, legible at sixty-four pixels tall, safe for the broadcast camera, and bought with the sponsorship.
  5. 32Event LED wallsRendered pixel for pixel to the wall, encoded for the media server, and built to work in a hall that caps the sound.
02

The words planners search

Short definitions of the format terms that come up in briefs and in search, so a term lands here instead of on a page of its own.

Reels
Full-screen vertical videos on Instagram and Facebook, played in a swipeable viewer that opens with the sound on. Reels ads sit between creator Reels and use the same 9:16 frame and safe zone. Instagram page
Shorts
YouTube's vertical short-form feed. Shorts ads appear between organic Shorts, can be swiped away at once, and run on phones, desktops and televisions. YouTube page
Stories
Vertical cards on Instagram and Facebook that are tapped through one at a time. A Stories ad of fifteen seconds or less plays in full; anything longer is split into cards. Instagram page
In-Feed ads
Ads that appear inside a scrolling feed with the platform's normal interface around them: the For You feed on TikTok, the home feed on LinkedIn or Facebook. TikTok page
Spark Ads
TikTok's format for promoting an existing organic post from a brand's or creator's account, keeping the post's caption, handle and engagement. TikTok page
TopView
TikTok's reserved placement that opens a session with a full-screen takeover for about three seconds before settling into the in-feed layout. TikTok page
Bumper
A six-second non-skippable ad on YouTube. It is written as a six-second idea, not trimmed from a longer spot. YouTube page
Pre-roll, mid-roll, post-roll
Where an in-stream ad sits relative to the video the viewer chose: before it, during it, or after it. Mid-rolls need a host video of a minimum length. YouTube page
Skippable and non-skippable
A skippable in-stream ad can be dismissed after five seconds on YouTube; a non-skippable one plays in full and is limited to fifteen or twenty seconds depending on the region, or thirty on television. YouTube page
In-stream
A video ad that plays inside a video player before, during or after the content the viewer chose. It follows the player's sound state, so it is usually heard. Pre-roll and OLV page
Out-stream
A video ad that plays outside a video player, inside an article or between feed posts. It starts muted once enough of it is in view, pauses when scrolled away, and is heard only if tapped. Pre-roll and OLV page
Masthead
The reserved placement at the top of the YouTube home feed, booked through Google's sales team rather than bought in an auction. YouTube page
TrueView
Google's former name for YouTube's skippable in-stream and discovery ads. The current format pages say skippable in-stream and in-feed video ads, but planners still search the old word. YouTube page
OLV
Online video: in-stream or out-stream video ads bought programmatically across publishers and apps, usually in exact lengths such as six, fifteen, twenty, thirty or sixty seconds. Amazon page
Programmatic guaranteed
A deal in which a buyer reserves a fixed number of impressions at a fixed price from one publisher and receives them through its own demand-side platform instead of an insertion order. Pre-roll and OLV page
Private marketplace
An invitation-only auction a publisher opens to chosen buyers, usually with a price floor, for inventory that never reaches the open exchange. Pre-roll and OLV page
Frequency cap
The limit on how often one viewer sees the same ad in a day, a week or a campaign, set in the buying platform. Some publishers add their own, such as a limit on the same ad twice in one break. Roku page
Completion rate
The share of started video ads that play to the end. On non-skippable streaming television it is close to every impression by design, so it describes the placement more than the film. Pre-roll and OLV page
CTV
Connected TV: ads delivered through streaming apps and devices to a television screen. Full-frame 16:9, sound on, non-clickable, reviewed by each platform before it airs. Connected TV page
OTT
Over-the-top: video delivered over the internet rather than by cable or antenna. Most CTV advertising is OTT; the term also covers the same streams watched on phones and laptops. Connected TV page
FAST
Free ad-supported streaming television: linear-style channels inside apps such as Tubi, Pluto TV, Samsung TV Plus and The Roku Channel, funded by ad breaks rather than subscriptions. FAST channels page
Pause ads
An ad shown when a viewer pauses a streaming show. On Netflix it is a still image with part of the frame left clear for the platform's own panel; other services animate it. Netflix page
DOOH
Digital out-of-home: roadside digital billboards, street furniture, transit and mall screens. Short loops, almost never sound, and on many roadsides no motion at all. Digital billboards page
Pre-show
The block of ads and trailers that plays in a cinema before the feature, to a seated audience with the lights down and no way to skip. Cinema page
DCP
Digital Cinema Package: the file set a cinema server plays. Advertisers usually deliver a picture sequence or a ProRes master and the cinema sales house masters the DCP. Cinema page
Sponsored Brands video
Amazon's video ad in shopping results: 16:9, muted autoplay, with the product expected in the first seconds and a link to the product page or Brand Store. Amazon page
Thought Leader Ads
LinkedIn ads built from a named person's own post rather than a company page, with no added headline or button. LinkedIn page
Collection ads
A format that puts a video or image above a row of products and opens a full-screen shop when tapped. Meta, Snapchat and Pinterest each have a version. Instagram page
Lead gen video
A video ad with a native form attached, so a viewer can send their details without leaving the app: Meta Instant Forms, LinkedIn Lead Gen Forms, TikTok Instant Forms. LinkedIn page
Shoppable video
Video with tappable product tags or a product row attached, so the viewer can open the product from the ad. Instagram, TikTok, YouTube, Pinterest and Amazon each carry a version. Amazon page
Live shopping ads
Ads that promote or sit inside a live commerce stream, where a presenter sells in real time, such as TikTok LIVE and Amazon Live. TikTok page
Rewarded video
A full-screen in-app ad a person chooses to watch in exchange for something inside the app, such as an extra life or coins, granted once the ad has played its required time. In-app video page
Playable ads
Interactive ads built as a small HTML5 file that let a person try a moment of a game before installing it. Networks such as Unity require the MRAID 3.0 standard, so a playable is coded, not edited. In-app video page
Safe zone
The part of the frame that platform interface elements never cover. On vertical placements Meta asks for the top 14 percent, the bottom 35 percent and 6 percent of each side to be kept clear. Instagram page
Aspect ratios
9:16 is full-screen vertical (Reels, Stories, Shorts, TikTok). 4:5 is the tall feed frame Facebook and LinkedIn recommend. 1:1 is square. 16:9 is television, YouTube in-stream, cinema pre-show and Amazon. 1.85:1 flat and 2.39:1 scope are cinema frames.
Loudness
The measured average level of an ad's sound. Television and streaming hold ads to a standard such as minus 24 LKFS in the United States or minus 23 LUFS in Europe, so an ad is never louder than the program around it. Television page
VAST
The tag standard that tells a video player which ad file to fetch and how to report it. Streaming platforms accept inline VAST tags from approved vendors or host the file themselves. Connected TV page

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Six short questions about your brand and where the ad will run. A person replies within one business day with the idea, the price and the date.

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