Video ads by channel / JioHotstar
Ads for JioHotstar.
Twenty-five frames, non-skippable, one version per language feed, and a ten-second cut that is a whole film.
The medium
JioHotstar is the merged home of JioCinema and Disney+ Hotstar, and JioStar's June-quarter results put it at an average of 530 million monthly users. The same file plays on a living room television and on a phone held sideways, and every self-serve video unit is non-skippable: the mid-roll runs ten to sixty seconds inside a show, the pre-roll before it starts.
It can be bought without an agency. JioHotstar Ads Manager is prepaid by card or netbanking, verifies each account with a GST number, a PAN and, where it applies, a CIN, so in practice the buyer is a business registered in India, and it reviews every creative within six hours. Language is a required setting: a Tamil, Telugu or Kannada campaign runs only on that feed. Eleven categories, from alcohol and gambling to legal services and cryptocurrency, are refused.
Cricket is sold differently. The self-serve pages never mention it; IPL airtime and sponsorships go through JioStar's sports sales team and media agencies, and trade press reported a base CTV rate of about ₹600 per thousand for a ten-second ad in 2026.
The specs
Quoted from the platforms' own pages. The source and the date each was read are under the table.
| Placement | Ratio | Resolution and file | Length | Sound and captions | Safe zone and rules |
|---|---|---|---|---|---|
| Mid-roll (mobile and CTV) | 16:9 | 1920 x 1080 MP4 at 25 fps, up to 500 MB | 10 to 60 seconds | No loudness or caption rule published for self-serve | Non-skippable; campaign title up to 24 characters; creative reviewed within 6 hours |
| Pre-roll, as on the ad formats page | 16:9 | 1920 x 1080 MP4 at 25 fps, up to 500 MB | Up to 20 seconds (6 to 20 in the page text) | Not stated | Non-skippable; mobile and CTV |
| Pre-roll, as in the FAQ creative spec | 16:9 | Same file rules | Up to 6 seconds for the brand awareness objective; up to 10 for the impact objective | Not stated | Conflicts with the ad formats page; deliver 6, 10 and 20 second cuts until the upload screen confirms |
| Fence ad (portrait viewing) | Banner under the portrait player | 640 x 100 JPG; 5 MB on the formats page, 500 KB in the FAQ | Static | None | Shown while content is watched in portrait mode |
| IPL on JioHotstar CTV (trade press, not a JioStar sheet) | 16:9 | Not published | Priced per 10 seconds | n/a | Sold by JioStar's sports team through agencies; reported 2026 base CTV rate about ₹600 per thousand impressions for a 10-second ad, mobile broadly unchanged |
- JioHotstar Ads, ad formats, read October 27, 2026
- JioHotstar Ads, frequently asked questions, read October 27, 2026
- JioHotstar Ads, campaign planning, read October 27, 2026
- JioHotstar Ads, advertising services agreement, read October 27, 2026
- exchange4media, IPL 2026 CTV rates (trade press, search snippet), read October 27, 2026
- exchange4media, JioStar June-quarter results (trade press, search snippet), read October 27, 2026
JioHotstar's own pages disagree on the pre-roll length (up to 20 seconds against 6 or 10 by objective) and on the fence ad file size (5 MB against 500 KB); both are recorded. No loudness or caption standard is published for self-serve. IPL figures are trade press reports of JioStar rate cards, read through search snippets because the site refuses automated reads, and JioStar did not comment.
How we build an ad for it
Directed by people, made with AI, finished by hand. You approve the script and the sound before any footage is made.
Finished at twenty-five frames
JioHotstar asks for 25 frames a second at 1920 by 1080. We render at 25 or 50 from the start rather than converting a 23.976 or 30 master at the end, which judders on a large television, and deliver an MP4 well under the 500 MB cap.
Nobody skips, so earn the full length
With no skip button the brand can sit in the first frame without a hook built to beat one; the cost is that every second of a sixty is sat through. Mid-rolls are cut as a ladder of sixty, thirty, twenty and ten, each written to hold for its whole running time.
One version per language feed
Content language is a required setting and a Tamil, Telugu or Kannada campaign plays only on its own feed. We record a native voice for each language and re-letter the supers instead of subtitling a Hindi master, and the claims are checked against the ASCI code that JioStar's agreement binds the advertiser to.
A television frame that survives a sideways phone
The same file plays on a living room screen and on a phone turned sideways. The frame is composed for the television, the supers are sized for the phone, and the top-left corner stays clean for the logo, where the old Disney+ Hotstar help center suggested it sits.
Ten seconds as a whole film
IPL airtime is priced in ten-second units, so the edit thinks in tens: ten, twenty, thirty. The ten is written as a complete film with its own idea rather than trimmed from the thirty, because in a crowded innings break it is the version that runs most.
The fence ad as a companion
The fence ad sits under the portrait player as a 640 by 100 JPG. We design it with the film: one wordmark, one line, readable at banner height, and kept under 500 KB so it passes both of the file sizes JioHotstar publishes.
Films that fit
Finished Filmito films, labeled with what each one is. Hover or tap to play.
What to order
A JioHotstar plan is a ladder of exact lengths in more than one language, which suits the volume of Scale better than a single film.
30 seconds to tell the story and earn the click. First cut in 3 days, 2 revision rounds, 16:9 and 9:16 included.
Launch on the pricing page8 unique ads every month. For brands shipping weekly across markets.
Scale on the pricing pageQuestions about JioHotstar ads
How long can a JioHotstar mid-roll be?
Ten to sixty seconds, non-skippable, delivered as a 1920 by 1080 MP4 at 25 frames a second, up to 500 MB. We cut the ladder you need from one master, with each length written to hold for its full running time.
Is a JioHotstar pre-roll 6, 10 or 20 seconds?
JioHotstar publishes both answers: the ad formats page says up to twenty seconds, and the FAQ's creative spec says up to six for the brand awareness objective and up to ten for impact. We deliver all three cuts until the upload screen in Ads Manager settles it.
What does an advertiser need to open JioHotstar Ads Manager?
A GST number, a PAN card, a GST certificate and a CIN where it applies, reviewed within six hours, plus a card or netbanking for the prepaid budget, since there is no credit. Filmito delivers the films; the account and the payment are yours.
Can IPL ads be bought in JioHotstar self-serve?
No. The self-serve pages never mention cricket. IPL airtime and sponsorships are sold by JioStar's sports team through media agencies, and trade press reported a base CTV rate of about ₹600 per thousand for a ten-second ad in 2026. We make the spots; your agency books them.
Will a Hindi ad run on Tamil shows?
Not on its own. Content language is a required setting, and a regional-language campaign runs only on its own feed, so each language needs its own version. We record native voices and re-letter the supers for every language you book.
Which categories cannot advertise on JioHotstar?
Tobacco and alcohol, magical remedies, occult services, infant milk products, chit funds, firearms and ammunition, gambling, games of chance, legal services and cryptocurrency. We check the category before a script is written, not after the film is made.
Keep planning
Other screens, the craft behind the films, and the public prices.
Other channels
Craft and proof
Plan your ad
Filmito
Tell us the screen. We build the film.
Six short questions about your brand and where the ad will run. A person replies within one business day with the idea, the price and the date.
Since 2017 · 9,700+ films · 4.8 from 970+ reviews, every one readable