01 · App launch film · 54s
Nella
One character, one day, one promise. The film follows a Toronto chef from 4:58 AM to a full house while the product, an ordering app, stays woven into her routine instead of interrupting it. Launch films work when the product is the calm inside a busy life, not the hero shouting over it.
A 54-second film in this class is a 60-second Launch order.