Video ads by channel / Airport screens
Airport screen advertising.
A ten-second portrait spot for the terminal, a cut for every landmark canvas, and files ready for two approvals.
The medium
An airport screen is passed by someone with time on their hands and somewhere to be. JCDecaux UK's 2026 eye-tracking study found passengers spend an average of 7 minutes 43 seconds walking through a terminal and 47 seconds of that looking at advertising. The networks run short loops: ten-second spots on JCDecaux's British airport panels, five or ten at Norway's main airports, seven on one Melbourne showcase and fifteen on others.
Every site has its own canvas. The digital panels are portrait 1080 by 1920 at 25 frames; Heathrow's landmark screens run from 3584 by 1664 on the Terminal 5 towers to 2400 by 576 on the Terminal 4 portal, and some take stills only. Most screens are silent, though oOh media's baggage collection televisions in Australia take stereo sound mixed to minus 24 LKFS.
Creative passes two approvals, the media owner's and the airport's, with lead times from three working days in Norway to ten at some Australian sites.
The specs
Quoted from the platforms' own pages. The source and the date each was read are under the table.
| Placement | Ratio | Resolution and file | Length | Sound and captions | Safe zone and rules |
|---|---|---|---|---|---|
| JCDecaux UK airport panels (iVision, totems, digital airport panels, Heathrow Express) | Portrait | 1080 x 1920; JPEG or MP4; still or motion at 25 fps | 10-second spot | No audio listed | New specifications for programmatic bookings from 11 May 2026 |
| JCDecaux UK landmark screens (Heathrow, Edinburgh) | Mostly landscape; some portrait | T5 Towers 3584 x 1664; T4 Couture Portal 2400 x 576; T2 Towers 1728 x 720; Edinburgh Motion Showcase 1920 x 960; T4 Welcome Site 1152 x 288 and Heathrow GrandView 512 x 768 take stills only | 10 seconds | Not stated | Each site is its own canvas; an older page gives the T5 Towers as 2368 x 1136, so confirm per booking |
| Edinburgh Couture Immersion Zone (curved LED) | Portrait, curved | 1000 x 1536; JPEG or MP4; 1.5 mm pitch | 10 seconds | Not stated | Copy only in the top 1440 px; the bottom 96 px are background bleed |
| oOh media, Melbourne Airport (search snippets of spec sheets) | 16:9, and 32:9 showcase sites | 1920 x 1080 H.264 at 20 Mbps, 25 fps; Boulevard 2732 x 768, up to 21 MB | 10 seconds; Boulevard 7 seconds at most; other showcases 15 | Arrivals wall silent; baggage collection TVs AAC stereo at minus 24 LKFS | Airport content guidelines apply; approval answer within 5 working days; full animated file required, not storyboards |
| Clear Channel Norway, Avinor airports (search snippet) | 16:9, 1920 x 1080 | MP4 (H.264) or MOV, 25 fps at most | 5 or 10 seconds | Not stated | Material at least 3 working days before the campaign starts |
- JCDecaux UK, digital technical specifications, read October 27, 2026
- JCDecaux UK, Edinburgh Couture Immersion Zone, read October 27, 2026
- JCDecaux UK, Flightpath airport attention research (June 2026), read October 27, 2026
- JCDecaux UK, copy deadlines, read October 27, 2026
- oOh media, Melbourne Airport screen specifications (search snippet), read October 27, 2026
- oOh media, Boulevard specifications (search snippet), read October 27, 2026
- Clear Channel Norway, airport digital specifications (search snippet), read October 27, 2026
Clear Channel Airports in the US marks its digital specifications confidential, and no Indian airport media owner publishes a sheet, so neither is in the table; those specs come from the media owner at booking. oOh media's and Clear Channel Norway's sheets could be read only through search snippets of the official files. Roadside screens are on the digital billboards page.
How we build an ad for it
Directed by people, made with AI, finished by hand. You approve the script and the sound before any footage is made.
Portrait master, then a cut per landmark
The panel network takes portrait 1080 by 1920 at 25 frames; each landmark screen is its own canvas, from 2400 by 576 to 3584 by 1664. We build the portrait master first and compose a separate cut for every landmark booked, never a stretched or cropped copy of the master.
Departures and arrivals are different films
Departing passengers walk for nearly eight minutes with time to look; arriving passengers wait at baggage claim and think about taxis, hotels and the city. We write the departures film calm and aspirational and the arrivals film useful, even when the brand is the same.
A still that works as a poster
Some landmark sites, such as Heathrow's GrandView and the Terminal 4 Welcome Site, take stills only. We design a key frame that carries the idea alone, and the motion version is built around that frame rather than the other way round.
Silent, except where the site has sound
Most airport screens play no audio, so the film reads without it. Where a site takes sound, such as oOh media's baggage collection televisions, the mix is delivered at minus 24 LKFS, as that sheet asks, and the silent version stays the master.
Built for two approvals
The media owner and the airport both approve creative, and storyboards are not accepted. We deliver the full final file early enough for the longest window, avoid strobing, flashing and dense high-contrast patterns that airport guidelines discourage, and keep a default version ready.
Pitch, curve and copy-safe areas
Edinburgh's curved immersion wall keeps copy in its top 1440 pixels and uses the bottom 96 as background bleed. On curved and fine-pitch LED we follow each site's copy-safe area, and on multi-face walls we deliver one synced file per face.
Films that fit
Finished Filmito films, labeled with what each one is. Hover or tap to play.
What to order
An airport campaign is one idea in many shapes, a portrait spot, landmark cuts and an arrivals version, which suits a month of Growth better than a single film.
15 seconds. One idea, one hook, one clear ask. First cut in 3 days, 2 revision rounds, 16:9 and 9:16 included.
Launch on the pricing page4 unique ads every month. Different angles, not shorter cuts.
Growth on the pricing pageQuestions about airport screen ads
Do airport screens play sound?
Mostly not. JCDecaux's British airport sheet and Clear Channel's Norwegian sheet list no audio, and Melbourne's arrivals wall is silent. Some baggage collection televisions take sound: oOh media's sheet asks for stereo at minus 24 LKFS. We make the silent version first.
Who approves an airport ad?
Both the media owner and the airport. oOh media says airport authorities approve all creative and gives its answer within five working days, and JCDecaux's British copy deadlines exclude campaigns that need the landlord's approval. We deliver finished files early, never storyboards.
How early must airport files be delivered?
It depends on the operator: three working days before the start at Norway's main airports, five business days on oOh media's newer sheets and ten working days on its older ones. We plan to the longest window the booking names and add time for the airport's own review.
What size is a Heathrow airport screen?
The digital panels are portrait 1080 by 1920 at 25 frames with a ten-second spot. The landmarks differ: JCDecaux's current table gives the Terminal 5 towers as 3584 by 1664 and the Terminal 4 portal as 2400 by 576, and some sites take stills only.
How long do people look at airport ads?
In JCDecaux UK's 2026 eye-tracking study, passengers spent an average of 7 minutes 43 seconds walking through the terminal and 47 seconds of it looking at advertising. A ten-second spot plays several times on that walk, so it is built to be recognized, not just noticed once.
Can one film run in every airport?
Not unchanged. British airport panels are portrait 1080 by 1920, Norwegian and Melbourne terminal screens are landscape 1920 by 1080, and several showcase sites are ultra-wide. Clear Channel's US airports and Indian airport media owners supply their specs at booking. We cut one idea into each shape.
Keep planning
Other screens, the craft behind the films, and the public prices.
Other channels
Craft and proof
Plan your ad
Filmito
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