Video ads by channel / Stadium and arena screens
Stadium and arena screen ads.
Built to the venue's pixel map, legible at sixty-four pixels tall, safe for the broadcast camera, and bought with the sponsorship.
The medium
A stadium has two audiences for every board: the crowd in the bowl and the camera feeding the broadcast. Perimeter LED is sold by the club, the venue or the rights holder, usually by the minute across a season or inside a sponsorship; the Ospreys sell a minute that is guaranteed at every home match, and the IPL bundles its LED perimeter boards into official partner rights. UEFA runs the boards itself in its competitions and requires them to be fully visible from the main camera, never split by the crossbar.
The canvases are strange shapes. Swansea City's big-screen banner is 896 by 64 pixels at 25 frames; Toronto's Scotiabank Arena builds its ribbons as one continuous canvas and then cuts it into stripes; LG's stadium ribbons top out at 144 pixels tall.
Whatever the camera sees obeys television's flash rules: the guidance Ofcom hosts allows no more than three flashes in any one second over a quarter of the screen, and the UK's outdoor trade body asks for a Harding test before it accepts flashing creative.
The specs
Quoted from the platforms' own pages. The source and the date each was read are under the table.
| Placement | Ratio | Resolution and file | Length | Sound and captions | Safe zone and rules |
|---|---|---|---|---|---|
| UEFA club competitions 2025/26, perimeter LED (search snippet of the regulations) | Continuous strip | At least 80 cm high, along the touchlines and both goal lines | n/a | n/a | Fully visible from the main camera, never bisected by the crossbar; legible under floodlights; color calibration the evening before the match; run by UEFA's LED supplier |
| Swansea City, big-screen LED banner and spots | Banner about 14:1; video 16:9 | Banner 896 x 64, 25 fps, square pixels, QuickTime Animation codec; video 1920 x 1080 MP4; stop-in-play still 1920 x 1080 JPG or PNG | Video up to 30 seconds | Not stated | Dark backgrounds with light type, because light fields glow; large, plain, bold fonts; thin lines and small type become illegible |
| Scotiabank Arena concourse LED (MLSE) | 16:9 delivery canvases carrying non-16:9 screens | Sawtooth 7680 x 2160 across 8 displays; ribbons 3840 x 2160 delivered in stripes; H.265 in MP4, constant bit rate | Ribbons and dwell screens 7 seconds; sawtooth and ceiling 15; pillars 30 | Not stated | Build the ribbon as one continuous canvas, then cut and stripe it; dwell screens show only the central 2880 x 1440 |
| Flash guidance for television (ITC note hosted by Ofcom, legacy) | Applies to the broadcast picture | A harmful flash is a change of 20 cd/m2 or more where the darker image is below 160 cd/m2; saturated red transitions count too | A flashing sequence over 5 seconds may be a risk even when compliant | n/a | No more than three flashes in any one second over a quarter of the screen; regular patterns limited; fast cuts count as flashes |
| Outsmart (UK out-of-home trade body), photosensitivity policy | n/a | n/a | n/a | n/a | Members confirm the creative passed a Harding Flash and Pattern Analyser test, or an equivalent, before accepting it |
| Ospreys rugby, perimeter LED (sales terms) | Pitchside boards | Not published | Sold per minute across the season | n/a | A minute bought is guaranteed at every home match; takeovers put one brand on all boards at once |
- UEFA, Conference League regulations 2025/26, article 73 (search snippet), read October 27, 2026
- Swansea City, sponsor artwork specifications, read October 27, 2026
- MLSE Digital, Scotiabank Arena 100-level concourse, read October 27, 2026
- Ofcom (ITC legacy), guidance note on flashing images and regular patterns, read October 27, 2026
- Outsmart, photosensitivity and flashing images policy, read October 27, 2026
- Ospreys, perimeter LED advertising, read October 27, 2026
- BCCI, IPL partner rights (search snippet), read October 27, 2026
No content specification from Madison Square Garden, an NFL or NBA venue, or an Indian stadium is public, so each venue's pixel map comes from its team at booking. UEFA's regulations and the BCCI's partner document were read through search snippets of the official pages. The flash guidance is a legacy document that Ofcom still hosts. Virtual board replacement abroad is known from trade reports, not a league page, and LG's ribbon heights from a search snippet of its product page.
How we build an ad for it
Directed by people, made with AI, finished by hand. You approve the script and the sound before any footage is made.
Built to the pixel map
A stadium is not a frame. We ask the venue for its pixel map, build one continuous canvas for a ribbon that wraps the bowl, then cut and stripe it into the delivery canvas the venue's system expects, as Scotiabank Arena asks, or deliver an 896 by 64 banner where that is the screen.
Type for sixty-four pixels
On a ribbon 64 to 192 pixels tall there is room for one word or one logo at a time. Type is plain, bold and fills the height, logos are enlarged and revealed in parts, and thin lines are avoided, since Swansea's sheet warns they become illegible.
Dark fields, light type
Bright backgrounds glow on LED and blow out on camera, so board artwork sits on dark fields with light, strongly contrasting type, which reads to the crowd in the stands and to the broadcast at the same time.
Flash-safe by design
No more than three flashes in any second over a quarter of the television frame, no saturated red flicker, no stripes beyond the pattern limits and no flashing run longer than five seconds. We design to those thresholds so the creative is ready for the Harding test UK out-of-home owners ask for.
Designed for the main camera
UEFA requires boards fully visible from the main camera, never split by the crossbar and legible under floodlights, after a color calibration the night before. The key message sits where the broadcast camera sees it, and the animation reads as one band when every board carries the same brand.
Spots, stills and market versions
The big screen takes its own spot, 1920 by 1080 and up to thirty seconds at Swansea, plus a still for stoppages. Where a league replaces boards virtually in the international feed, we deliver market versions alongside the in-stadium master; the league and its technology partner run the feed.
Films that fit
Finished Filmito films, labeled with what each one is. Hover or tap to play.
What to order
Season-long sponsorships need content for every board, ribbon and stoppage, refreshed as the fixtures change, which fits a partnership better than a fixed monthly count.
30 seconds to tell the story and earn the click. First cut in 3 days, 2 revision rounds, 16:9 and 9:16 included.
Launch on the pricing pageFor weekly content velocity, multi-campaign rollouts, or brand films.
Brand Partnership on the pricing pageQuestions about stadium screen ads
How is stadium LED perimeter time sold?
By the club, the venue or the rights holder, usually as minutes across a season or inside a sponsorship. The Ospreys guarantee a purchased minute at every home match; the IPL bundles its LED perimeter boards into official partner rights. We make the content; the rights are bought from the owner.
What size is a stadium LED banner?
It depends on the venue: Swansea City's big-screen banner is 896 by 64 pixels at 25 frames, and stadium ribbon hardware is often 90 to 192 pixels tall. Every venue supplies its own pixel map, and we build to it.
Can stadium board ads flash?
Within limits when they appear on television: the flash guidance Ofcom hosts allows no more than three flashes in any one second over a quarter of the screen and counts saturated red transitions as flashes, and the UK's outdoor trade body asks for a Harding test before accepting flashing creative.
Will viewers abroad see the same boards?
Not always. According to trade reports, some Bundesliga clubs replace the boards virtually in the international feed using league-approved systems, while the crowd and domestic viewers see the real boards. We deliver market versions when the club's partner asks for them.
Why does board artwork look different on TV?
Because it is made for the camera too. UEFA requires boards fully visible from the main camera, legible under floodlights and calibrated for color the evening before a match, and light backgrounds glow on LED. We use dark fields with light type.
Can the big screen play a full commercial?
At stoppages, yes, as its own deliverable: Swansea City takes a 1920 by 1080 MP4 of up to thirty seconds and a still for stop-in-play moments. The perimeter boards and ribbons carry a separate, much simpler version of the same idea.
Keep planning
Other screens, the craft behind the films, and the public prices.
Other channels
- Digital billboard video adsSeven words, one picture, eight seconds, no sound: a film for people who are moving.
- Trade show and event LED wallsRendered pixel for pixel to the wall, encoded for the media server, and built to work in a hall that caps the sound.
- Every channelThe index and the glossary of format terms.
Craft and proof
Plan your ad
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