Filmito / Production resources / English
Political Video Types: A Production Reference
This is a catalog of production inputs, not advice about which message to run or whom to persuade. The authorized campaign chooses its content and channels.
Local draft and source check: . Not a publication date.
What the campaign must supply
Illustrative brief lengths below are not placement recommendations or guaranteed outlet eligibility. Standard single-film references: 15s: $595; 30s: $895; 60s: $1,495. First-cut reference: 3 days after eligibility, written scope, assets, approvals and agreed payment are confirmed. This is not final delivery or platform approval.
| Type and example length | Required inputs | Authenticity and approval check |
|---|---|---|
| Announcement or biography / 30s or 60s | Approved factual script, sourced biography, owned or licensed photos, genuine speaker recording. | Do not animate a photograph into apparent evidence of an event. Verify depicted dates and locations. |
| Issue explainer / 15s, 30s or 60s | Approved factual statements, primary documents, approved charts and sponsor wording. | Keep source dates and units attached to factual graphics. An illustration must not become fabricated evidence. |
| Endorsement / 15s or 30s | Genuine recording, written permission for the exact statement and likeness, approved script and sponsor identity. | No fabricated endorsement or unauthorized cloned voice. Preserve the speaker's actual words and context. |
| Voting-information notice / 15s or 30s | Current official election-office information and campaign-approved wording for the stated jurisdiction. | Reviewer confirms dates, eligibility, locations and links immediately before release. No suppression or misleading voting instructions. |
| Fundraising / 15s or 30s | Approved solicitation, authorized recipient, verified destination and all reviewer-supplied notices. | A production approval is not authorization to collect contributions. Fundraising notices require separate confirmation. |
| Ballot-measure or local-race film / 30s or 60s | Exact ballot or office identification, campaign-sourced facts and jurisdiction-specific legal instructions. | Do not assume federal candidate rules suffice. Judicial races require the campaign's relevant ethics review. |
| Contrast or response edit / length as approved | Campaign-selected, approved text; genuine quoted material with date, source and full context. | No synthetic opponent speech, fabricated wrongdoing or deceptive editing. Filmito does not choose comparative claims or campaign responses. |
Version the approved message without changing it
The standard rate card references 16:9 and 9:16 delivery. For a 1:1, 4:5, CTV or broadcast master, first obtain the actual outlet specification and agree any additional production scope. A compatible resolution does not establish political-ad acceptance.
A six-second cut is not a new published price tier here, and brevity does not itself exempt a covered ad from disclosures. A separate language version needs an authorized campaign approval and a qualified language reviewer; this English guide does not assert that such review has occurred.
- Record file, language, aspect ratio, exact runtime and approved script revision.
- Keep the sponsor identity and required AI labels in each individual version.
- Do not remove a qualification, source attribution or context to fit a shorter cut.
- Return changed facts or wording to campaign and legal approval.
- Check caption placement and rendered readability in the outlet's player.
A label is not permission to fabricate
FEC guidance explains that specified fraudulent misrepresentation can involve AI or other technologies. Platforms and state rules may require additional labels. Filmito's proposed safeguards reject fabricated evidence and deceptive impersonation, even if a label could be added.
Sources and review status
Compiled with AI-assisted research from the official sources linked on this page, checked on 3 and 4 October 2026. A lawyer has not reviewed it. This is a production reference, not legal advice, a compliance certification or permission to book or publish an ad.
Filmito production references come from the existing local rate card and proposed safeguards. They have not been validated as a permissible U.S. service offering.
- FEC: AI rulemaking disposition and interpretive rule (2024)
Historical official action checked. It describes technology-neutral fraudulent misrepresentation, not a general AI-label mandate or permission to use deepfakes.
Change Log
: Initial AI-assisted local draft. Coverage limits and unresolved claims are stated above. Human editorial and counsel review are pending.
Corrections: shivam@filmito.io. Include the guide URL, the specific sentence and a current official source. Do not send voter data or identity documents.