COMPARISON
Filmito vs Creatify.
An honest 2026 comparison of pricing, turnaround, process, and best fit. No sales pitch, just the facts and where each one wins.
Filmito
Human-directed AI video ads. Published prices. First cut in 3 days on Launch, 5 days per video on Growth, 3 on Scale.
Creatify
Self-serve AI ad generation platform that turns product URLs into short video ads with AI actors.
- What you get
- FilmitoA finished ad, written, directed and editedCreatifySoftware you run yourself
- Price
- FilmitoLaunch from $595 per ad (15s), $895 (30s), $1,495 (60s). Growth $2,497/month for 4 adsCreatify$39 to $99 per month (Starter and Pro, billed monthly); Enterprise custom
- Time to a video
- FilmitoFirst cut in 3 days on Launch. 5 days per video on Growth, 3 on Scale. Rush: 48 hours at +40%CreatifyMinutes (you generate it yourself)
- Who writes the script
- FilmitoFilmito, you approve itCreatifyYou
- Approvals
- FilmitoYou approve the script and the sound first. Launch: 2 revision rounds. Monthly plans: unlimited within the monthCreatifyYou edit as you go
- Best for
- FilmitoBrands that want a finished ad without running the toolsCreatifyPerformance marketers self-serving high volumes of quick ad variants for ecommerce and apps.
| Filmito | Creatify | |
|---|---|---|
| What you get | A finished ad, written, directed and edited | Software you run yourself |
| Price | Launch from $595 per ad (15s), $895 (30s), $1,495 (60s). Growth $2,497/month for 4 ads | $39 to $99 per month (Starter and Pro, billed monthly); Enterprise custom |
| Time to a video | First cut in 3 days on Launch. 5 days per video on Growth, 3 on Scale. Rush: 48 hours at +40% | Minutes (you generate it yourself) |
| Who writes the script | Filmito, you approve it | You |
| Approvals | You approve the script and the sound first. Launch: 2 revision rounds. Monthly plans: unlimited within the month | You edit as you go |
| Best for | Brands that want a finished ad without running the tools | Performance marketers self-serving high volumes of quick ad variants for ecommerce and apps. |
Creatify facts from Creatify pricing, checked 2026-09-30. Prices change, so check their site before you decide.
Creatify strengths
- URL-to-video workflow built for speed and volume
- Large AI actor library (1,500 on its Pro plan) plus batch mode for variants
- Well suited to ecommerce and app-install ad testing on Meta and TikTok
Tradeoffs to consider
- Template and avatar driven output can converge on a similar look across brands
- Credits are consumed per generation, so heavy iteration adds up
- Strategy, positioning, and creative direction remain your job
SEE THE WORK
The ads behind the comparison.
Filmito vs Creatify: FAQ
They do different jobs. Creatify is software you run yourself: you write the script, generate the video and edit it. Filmito is a studio: we write the script, you approve it, then you approve the voice and music, and we make and edit the ad. Pick Creatify if you want to make many videos yourself. Pick Filmito if you want a finished ad without running the tools. Filmito has made 2,000+ ads for clients in 50+ countries since 2017.
More comparisons
See how Filmito compares with other studios and AI video tools.
Try Filmito on one ad.
Tell us the goal, your website and how many videos you need. We reply within one business day with the idea, the price and the date.