Minaie Law Group / Campaign case study / Spanish-language video ads
Minaie Law Group: nine films, one brand
Nine Spanish-language spots for a California workers' compensation firm, played here in sequence. One lawyer, one cast, one end card and one promise, told nine ways: baseball, football, a haunted corridor, a friendly ghost, a boardroom, a family altar and the firm's own social feed.
- Films
- 9 films
- Running time
- 4 min 46 sec in sequence
- Campaign
- One client, one cast
- Campaign
- Spanish-language, made for California
- Campaign
- One end card in every film
Nine films, in order.
Film 01 of 09
Strike one, strike two, strike three.
An umpire in full voice, a lawyer at home plate, and the strikes counted on his fingers.
Film by film
What each spot does for the brand.
The hook, the promise and the proof in every film, read from the finished work. Nothing is claimed here beyond what is visible on screen.
- Film 01 / 33 seconds
Strike one, strike two, strike three.
- The hook
- An umpire in full voice, a lawyer at home plate, and the strikes counted on his fingers.
- The promise
- A workplace injury claim does not have to end in a strikeout. The lawyer takes the bat himself.
- The proof
- The same umpire, the same diamond, and the firm's end card: free consultation, Spanish spoken, and the card's own line, si no ganamos, no cobramos.
- Film 02 / 33 seconds
Safe at home plate.
- The hook
- A worker in a hi-vis vest slides into home and comes up hurt. The umpire calls him out.
- The promise
- The firm's lawyer, now in the coach's jacket, argues the call: an injured worker could be entitled to medical care.
- The proof
- Instant replay shows the hand on the plate. The call is reversed, and the coach helps the worker to his feet.
- Film 03 / 34 seconds
Monsters in the corridor.
- The hook
- Two night-shift workers, one flashlight, and a hallway where every door hides a monster.
- The promise
- The scariest thing in the building is a claim stamped denied. Help arrives wearing a cape.
- The proof
- The rights card the lawyer carries lists medical treatment, disability and compensation. The monsters do not get the last word.
- Film 04 / 36 seconds
Results, read out loud.
- The hook
- A boardroom, a stack of case files, and the lawyer reading recent settlements from the firm's own cases.
- The promise
- Each figure on screen is paired with the job behind it: a fall in a warehouse, repetitive work, driving a tractor.
- The proof
- The film carries its own disclaimer on screen, that every case is different and results are not guaranteed. That line stays in the campaign on purpose.
- Film 05 / 39 seconds
The ghost on the night shift.
- The hook
- A warehouse worker goes down between the racks, and a kindly ghost in a flat cap appears in the dark.
- The promise
- Do not let workers' compensation scare you, the end card says. Make the call.
- The proof
- The worker dials, the lawyer walks in down the aisle, and the rights card lists medical care and disability payments.
- Film 06 / 33 seconds
Flag on the play.
- The hook
- A delivery driver on a football field takes a tackle he never saw coming. The referee throws the flag.
- The promise
- Hurt at work? Do not let them take you out of the game. The lawyer walks on with the ball.
- The proof
- Medical care and temporary disability payments on screen, a hand on the worker's shoulder, and a pass thrown into the sunset.
- Film 07 / 23 seconds
Hit follow.
- The hook
- The lawyer alone in a sunlit office, speaking straight to camera: hurt at work in California?
- The promise
- The firm's page posts about treatment, disability payments, settlements and workers' rights, in Spanish.
- The proof
- One person, one button, under half a minute. Built for the feed, not the television break.
- Film 08 / 33 seconds
The ones who stayed behind.
- The hook
- A candle is lit at a Day of the Dead altar. A worker's vest hangs by the door beside his boots.
- The promise
- The film's one line of law: death benefits under California workers' compensation may be available to the family who depended on that person.
- The proof
- A daughter brings pan dulce to the altar. The lawyer speaks quietly at a desk with marigolds. No raised voice anywhere in the film.
- Film 09 / 22 seconds
Help us reach the workers.
- The hook
- We need your help, the lawyer says. The firm wants a bigger Spanish-speaking community on Facebook.
- The promise
- Tips on workers' compensation, answers to questions, and a place where workers learn their rights.
- The proof
- A receptionist waves a worker in, the team stands together on the end card, and the asks are follow and share.
The campaign idea
How a campaign builds a brand in one shot.
A single ad asks the viewer to remember a name. A campaign gives the name a world to live in. These nine films were made together, so every choice repeats on purpose.
One cast.
The same lawyer fronts every film. The umpire, the injured worker and the firm's team recur, so a viewer who met them on the baseball diamond recognises them in the warehouse.
One world, many sets.
A ballpark, a football field, a corridor, a warehouse, a boardroom, a family home, a sunlit office. The settings change; the light, the colour and the framing do not drift.
One typography.
The rights card, the lower thirds and the end card use the same type system in every film, so the firm's name and number arrive the same way every time.
One language, one closing line.
Every film is in Spanish, written for the audience the firm serves, and every film ends on the same card with the same line. The viewer learns the brand by repetition, never by accident.
One message, nine angles.
The promise never changes: a free consultation, Spanish spoken, and the firm's own no-win, no-fee line. What changes is the way in: comedy, sport, fear, grief, proof and community.
This page reads the finished films and describes what is on screen. The settlement figures, the rights and the benefit statements inside the films belong to Minaie Law Group and to California law, not to Filmito, and nothing here asserts the campaign's performance. A new campaign needs its own approved claims and disclosures.
Your brand, your campaign
Give us the whole campaign, not one ad.
A set of films made together shares one cast, one world and one plan. Six short questions. The idea, the price and the date within one business day.