Cost guide · Updated 30 August 2026
A finished, professionally directed AI video ad costs $595 to $1,495 as a one-off at Filmito, depending on length, with the first cut delivered in 3 days and full usage rights included. Self-serve AI ad tools cost roughly $30 to $250 a month but leave the scripting, generation, and editing to you. Agencies and managed AI studios that produce for you typically start in the five figures per batch or per month.
The numbers below are Filmito's live prices, identical for every client in 50+ countries, backed by 4.9 from 956 public reviews.
| What you buy | Price | First cut |
|---|---|---|
| Finished 15-second ad | $595 | 3 days |
| Finished 30-second ad | $895 | 3 days |
| Finished 60-second ad | $1,495 | 3 days |
| Growth: 4 unique ads / month | $2,497/mo | 5 days each |
| Scale: 8 unique ads / month | $4,997/mo | 3 days each |
| 48-hour Rush | +40% of base | 48 hours |
Every price includes script, direction, production, sound, edit, two revision rounds, and full usage rights on delivery. No retainer is required for a one-off ad, and no sales call is required to buy one.
| Category | Typical cost | Who does the work |
|---|---|---|
| Self-serve AI ad tools | $30 to $250 / month | You: prompting, editing, QC |
| Freelance AI creators | $100 to $2,000 / ad | Varies widely with the person |
| Filmito | $595 to $1,495 / ad, no retainer | A director, end to end |
| Managed AI studios and agencies | Five figures per batch or month | An account team |
| Traditional filmed commercial | $15,000 to $250,000+ | A full production crew |
Category ranges reflect published market rates as of August 2026. The structural gap Filmito occupies: nobody else sells one finished, human-directed ad, on its own, for under $1,000.
Seconds are the unit of cost in AI production: more finished seconds means more generation, more direction, and more edit. That is why 15, 30, and 60 seconds carry different prices and why per-minute math is the honest way to compare vendors.
A monthly slate is cheaper per ad than one-offs because the character, world, and templates built in month one keep paying off. Growth works out around $624 per finished ad.
Standard first cut is 3 days. Compressing to 48 hours costs +40% because it preempts the production queue.
Regulated industries such as pharma and healthcare carry MLR-aware scripting and referenced masters. At Filmito that is built into the process rather than billed as an extra line.
Because the shoot disappears. A filmed commercial pays for crew, casting, location, equipment, travel, and shoot-day insurance before a single frame is edited. An AI-produced ad replaces all of that with generation compute and post-production, so the budget goes to the two things that decide quality: the direction and the edit. At Filmito that means a finished 60-second commercial for $1,495 instead of a five-figure production.
No. Every Filmito price includes full commercial usage rights transferred on delivery, for any platform, any market, and any length of time. There are no per-actor licences to renew and no usage windows that expire, because there is no hired performer behind the footage. The price on the page is the whole price; taxes where applicable are the only addition.
48-hour Rush delivery is available at +40% of the base price when a launch date cannot move. Standard first cut is 3 days on the Launch tier.
At two or more ads a month. One-off ads cost $595 to $1,495 each. The Growth plan delivers 4 unique ads a month for $2,497, which works out around $624 per finished ad with vertical editions included, and Scale delivers 8 a month for $4,997. Every price is public at filmito.io/pricing.
Want a number for your exact brief? The cost calculator prices it in a minute, or ask us directly and get the idea, the price, and the date within one business day.