COMPARISON
Filmito vs Runway.
An honest 2026 comparison of pricing, turnaround, process, and best fit. No sales pitch, just the facts and where each one wins.
Filmito
Human-directed AI video ads. Published prices. First cut in 3 days on Launch, 5 days per video on Growth, 3 on Scale.
Runway
AI video generation platform for creators and filmmakers.
- What you get
- FilmitoA finished ad, written, directed and editedRunwaySoftware you run yourself
- Price
- FilmitoLaunch from $595 per ad (15s), $895 (30s), $1,495 (60s). Growth $2,497/month for 4 adsRunway$15 to $95 per month (Standard to Max, billed monthly), less on annual billing; Enterprise custom
- Time to a video
- FilmitoFirst cut in 3 days on Launch. 5 days per video on Growth, 3 on Scale. Rush: 48 hours at +40%RunwayMinutes (you generate it yourself)
- Who writes the script
- FilmitoFilmito, you approve itRunwayYou
- Approvals
- FilmitoYou approve the script and the sound first. Launch: 2 revision rounds. Monthly plans: unlimited within the monthRunwayYou edit as you go
- Best for
- FilmitoBrands that want a finished ad without running the toolsRunwayIn-house creators generating their own AI footage.
| Filmito | Runway | |
|---|---|---|
| What you get | A finished ad, written, directed and edited | Software you run yourself |
| Price | Launch from $595 per ad (15s), $895 (30s), $1,495 (60s). Growth $2,497/month for 4 ads | $15 to $95 per month (Standard to Max, billed monthly), less on annual billing; Enterprise custom |
| Time to a video | First cut in 3 days on Launch. 5 days per video on Growth, 3 on Scale. Rush: 48 hours at +40% | Minutes (you generate it yourself) |
| Who writes the script | Filmito, you approve it | You |
| Approvals | You approve the script and the sound first. Launch: 2 revision rounds. Monthly plans: unlimited within the month | You edit as you go |
| Best for | Brands that want a finished ad without running the tools | In-house creators generating their own AI footage. |
Runway facts from Runway pricing, checked 2026-09-30. Prices change, so check their site before you decide.
Runway strengths
- Well-known generative video models
- Professional creator toolkit
- Widely used by independent filmmakers
Tradeoffs to consider
- A tool, not a service; you still need a creative director
- Output quality depends on who runs it
- No delivery of finished ad campaigns
SEE THE WORK
The ads behind the comparison.
Filmito vs Runway: FAQ
They do different jobs. Runway is software you run yourself: you write the script, generate the video and edit it. Filmito is a studio: we write the script, you approve it, then you approve the voice and music, and we make and edit the ad. Pick Runway if you want to make many videos yourself. Pick Filmito if you want a finished ad without running the tools. Filmito has made 2,000+ ads for clients in 50+ countries since 2017.
More comparisons
See how Filmito compares with other studios and AI video tools.
Try Filmito on one ad.
Tell us the goal, your website and how many videos you need. We reply within one business day with the idea, the price and the date.