Custo de Anúncios de Vídeo em 2026: O Que Você Deveria Pagar

Pricing in video production is famously opaque. Here is a clear map of what you should actually pay for each common format as of 2026, based on what we and our peers charge.

Short-form social ads (6 to 15 sec)

Template AI generators: $0 to $200. Solo freelancers: $300 to $800. Mid-tier studios with real craft: $400 to $1,200. Traditional agencies: $3,000 to $15,000. The right answer for most brands is mid-tier. The floor work does not convert, and the agency work is mostly overhead.

Standard social ads (30 sec)

Freelancers: $500 to $2,000. Mid-tier studios: $570 to $1,500. Agencies: $10,000 to $40,000. A 30-second ad is the sweet spot for most brand campaigns. Quality differences are most visible here.

Long-form cinematic (60 sec to 2 min)

This is where budget matters most. Mid-tier studios: $1,000 to $5,000. Premium agencies: $20,000 to $100,000. If the ad is meant to define a brand moment, spend at the top of your budget band. If it is just content, stay in the middle.

Ongoing content (monthly retainers)

Dedicated editor retainers: $997 to $5,000 per month. Full content team retainers: $5,000 to $25,000 per month. Brands that need 20+ videos per month almost always pencil out cheaper on a retainer than on per-piece pricing.

Rush premiums

Expect a 25 to 50 percent premium for anything under a 7-day turnaround. True 48-hour rush is typically 1.5x base price. Below 48 hours, most studios will not quote.

What to avoid

• Anyone who won't quote before seeing your entire business plan
• Anyone who marks up stock footage or music 300 percent
• Package pricing that mysteriously excludes revisions
• Agencies that quote a flat rate and add project management fees later

Filmito's public pricing is on our pricing page. It is deliberately boring: one number per format, all-inclusive, money-back guarantee. That is the model every honest studio should adopt.