COMPARISON
Filmito vs HeyGen.
An honest 2026 comparison of pricing, turnaround, process, and best fit. No sales pitch, just the facts and where each one wins.
Filmito
Human-directed AI video ads. Published prices. First cut in 3 days on Launch, 5 days per video on Growth, 3 on Scale.
HeyGen
AI avatar video platform for creating, translating, and scaling presenter-led video without a camera or crew.
- What you get
- FilmitoA finished ad, written, directed and editedHeyGenSoftware you run yourself
- Price
- FilmitoLaunch from $595 per ad (15s), $895 (30s), $1,495 (60s). Growth $2,497/month for 4 adsHeyGen$29 to $149 per month (Creator to Business, billed monthly), less on annual billing; Enterprise custom
- Time to a video
- FilmitoFirst cut in 3 days on Launch. 5 days per video on Growth, 3 on Scale. Rush: 48 hours at +40%HeyGenMinutes (you generate it yourself)
- Who writes the script
- FilmitoFilmito, you approve itHeyGenYou
- Approvals
- FilmitoYou approve the script first. Launch: 2 revision rounds. Monthly plans: unlimited within the monthHeyGenYou edit as you go
- Best for
- FilmitoBrands that want a finished ad without running the toolsHeyGenTeams producing spokesperson, training, and localized videos at volume in-house.
| Filmito | HeyGen | |
|---|---|---|
| What you get | A finished ad, written, directed and edited | Software you run yourself |
| Price | Launch from $595 per ad (15s), $895 (30s), $1,495 (60s). Growth $2,497/month for 4 ads | $29 to $149 per month (Creator to Business, billed monthly), less on annual billing; Enterprise custom |
| Time to a video | First cut in 3 days on Launch. 5 days per video on Growth, 3 on Scale. Rush: 48 hours at +40% | Minutes (you generate it yourself) |
| Who writes the script | Filmito, you approve it | You |
| Approvals | You approve the script first. Launch: 2 revision rounds. Monthly plans: unlimited within the month | You edit as you go |
| Best for | Brands that want a finished ad without running the tools | Teams producing spokesperson, training, and localized videos at volume in-house. |
HeyGen facts from HeyGen pricing, checked 2026-09-30. Prices change, so check their site before you decide.
HeyGen strengths
- Realistic avatars and voice cloning
- Video translation in 175+ languages and dialects on paid plans
- Mature self-serve platform used by solo creators and large teams
Tradeoffs to consider
- Avatar-presenter format, not cinematic product or lifestyle footage
- A tool you operate yourself; scripts, hooks, and editing judgment stay on your plate
- Credit-based generation means real cost scales with usage beyond the base plan
SEE THE WORK
The ads behind the comparison.
Filmito vs HeyGen: FAQ
They do different jobs. HeyGen is software you run yourself: you write the script, generate the video and edit it. Filmito is a studio: we write the script, you approve it, and we make and edit the ad. Pick HeyGen if you want to make many videos yourself. Pick Filmito if you want a finished ad without running the tools. Filmito has made 2,000+ ads for clients in 50+ countries since 2017.
More comparisons
See how Filmito compares with other studios and AI video tools.
Try Filmito on one ad.
Tell us the goal, your website and how many videos you need. We reply within one business day with the idea, the price and the date.